A schedule will be the content of your radio station that is organized by day and hours. You must have a chart on your website with information of your programming by days and hours, this will let your website visitors know about what you have to offer to them if they listen your station. For example, you have rock show Mondays from 7pm to 11pm, if your visitor is interested will tune in to listen that day and that time. If the visitors of your website don’t listen now you have the chance to have them as listeners later.
Another way of having a schedule is using Sweepers, Jingles and Promo’s. These elements usually last less than 10-seconds and are used every 2 or 3 songs alternating one for another.
Sweepers and Jingles are constant reminder to the listener about what and from where they are listening. Promo is what you are going to use to announce an upcoming program next or any other day. Repetition is the way we learn and memorize.
Sell your stations benefits, let listeners know why they should listen your station, be very specific, for example: The favorite surfer’s station, giving you the tide report every 15 min.
Remember all these elements should be created with the station’s official voice not by a DJ of the station; the idea is to separate what is entertainment from business. You can also incorporate/mix with these elements some listener’s voices with hour farces like “my station”, “I love it”, “best music” etc.